PACKAGE DESIGN CAN MAKE OR BREAK THE SALE OF AN ITEM, DRAWING THE EYE OF A CONSUMER FROM ONE PRODUCT TO THE NEXT, FROM INTRIGUE TO PURCHASE. As creativity in THE beverage industry explodes, so too has packaging – artfully designed bottle and can labels are everywhere, turning beer coolers and bottle-shop shelves into mini-art galleries. EACH OF THESE MOCK DESIGN LABELS WERE CREATED AS AN ARTISTIC TRIBUTE TO A FEW OF MY HOMETOWN’S FINEST CRAFT BREWERS.